Is the Age of Your Domain Really That Important

Webmasters are all concerned about what it is that is going to contribute toward the success and positive search engine rankings for their site, and rightfully so. A website that gets no exposure is hardly a website at all, at least as far as profit is concerned. While many people do have websites just for the fun of things, there is a lot of money to be made on the World Wide Web with the right kind of site. This is where search engine marketing tactics come in so important, and domain age is one of these techniques.

It is often debated whether or not the age of a domain really is relevant to the success and positive search engine rankings of a website. Some people say that domain age is a relevant thing to consider, whereas other webmasters call such a thing a myth. It is pretty safe to say that those webmasters who say that domain age has no bearing in the success of a site are those that own websites with fairly young domains, as domain age does have a direct role in the success of a website.

Domain Age Importance is Not a Myth

Contrary to popular belief, the idea of domain age importance is not just a myth. Google has been known to reward websites with older domain names and penalize the newer ones. While there is nothing wrong with opening a brand new website, there is a certain degree of authority that goes along with having a domain name that has been around for a while. The age of a domain is not something that can be made up, or faked. You can’t pay anybody to vouch for the age of a domain. Domain age is an inarguable fact, and it is thought that the older the domain is, the better it stands to fare with the search engines.

Some things can be bought, and in a way domain age can be purchased. Domain names are fairly cheap to purchase brand new, but those who want to purchase a domain name from an owner who is already using it may have to pay a pretty penny. The price of the domain name is directly related to the success that the domain has had. With that being said, if you want to purchase an aged domain name it is certainly going to cost more than the run-of-the-mill $1.99.

On the other hand, other elements of search engine optimization can be purchased or faked. Links can be exchanged, or even purchased although Google strongly discourages such practices. Domain age cannot be created in this way; either a domain is young or it is aged. Google considers not only the age of the domain name itself, but also the age of the content on the site. Fresh content is great for readers, but content that has been around for a while usually has a fairly good readership and is known to contain solid, useful information.

Search Engines Want to Know a Site Will Stay Around

Another reason why aged domains are useful is because the search engines want to give people useful information. When a website has been around for quite a while, it is pretty safe to say that it will be around for a while longer. The goal of a search engine is to point people toward useful information that will last. An aged domain has more authority, and search engines want to reward websites with authority.

Is There a Way to Get Around the Issue of Domain Age?

There are few ways to get around the issue of domain age. Every website was young once, and those websites that are just getting established would do best to focus their search engine marketing endeavors in another direction. In the same respect, when registering a domain name registering it for a year or more can not only save a few dollars off of the cost of registration but also indicates to the search engines that you plan on keeping your website around for a while.

There are many things that go into a successful website. Some things, like quality backlinks, can be created whereas other things like domain age just come with time. Be patient and work on other search engine marketing areas while your domain ages, or shell out the extra dollars for a domain that has already aged and is in good standing.

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Article ID:
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Date added:
2011-07-05 11:48:37
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